When BoardBooster shut down a few months ago, I switched over to Tailwind and instantly fell in love. Tailwind is freakin’ awesome and has definitely grown my blog traffic and my Pinterest account in so many ways. But the one thing that was always missing with the tool that BoardBooster had and Tailwind didn’t was the looping feature… until now!
Tailwind recently introduced the SmartLoop feature and while it is still in Beta, I received an invitation to give it a test drive and I am so excited to share with you exactly how you can unlock your Pinterest magic by repurposing your content with SmartLoop.
What is the Tailwind SmartLoop?
If you’re pretty new to Tailwind and haven’t heard about the feature, you might be wondering what it is. SmartLoop is a new part of Tailwind that allows you to loop your content over and over again with the click of a button. Looping is basically resharing your content without having to go in your account and fill up your Tailwind queue with these pins.
Before, if you shared a pin to your queue, once it finished sharing to all your boards, you would have to go back in and add it to your queue again… and again.
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This feature shaves off so much time from your blogging schedule which is pretty awesome if you’re already short on the time you can devote to your blog in the first place.
How to Set Up SmartLoop
I did find that SmartLoop had a bit of a learning curve. Luckily, Tailwind provides an in-depth video of how to use the feature, before setting you off on your own.
Here’s what you will see when you create a new loop:
You’ll have an option to watch a tutorial on how to do this. But basically, you will choose whether your loop is evergreen or seasonal. This is great if you have seasonal content that you only want shared during certain periods of the years.
If you share gift guides, holiday recipes, DIYs, etc then you’ll want to use Seasonal for that content. Then for things that are relevant year round, you’ll use Evergreen.
After that, it’ll ask you to name your loop, choose the default boards you want it to pin to, and then choose whether you want to pin year round or between certain dates.
After that, you’ll be asked to select which pins you want to add to your newly created loop! Now there are a few more steps before your first loop is officially created.
Tailwind will want to know whether the pins you selected are your core content or a niche topic.
I’ll admit it — this is where things got a bit confusing for me when I was first testing it out, but I’ll walk you through what each one means.
Your Core Content
Your core content is basically the main topic or theme of your blog. This is content you often share and they are all mostly related to the core of your blog.
This is super specific content that you want to loop, but not necessarily as much as you want to loop your core content.
Both of these will pin one time a week, but their set up is a tad bit different. If you choose one pin to share across nine boards (like I did for this example), it will take 3 months to complete the loop using Core Content. This same exact set up with Niche Topic will take 6 months to complete the loop because it is more spaced out.
Does that make sense??
As for seasonal content, it would be the same thing, but you can choose between what dates you want to pin between. You can also customize and fine-tune your SmartLoop if there are more details you want to add.
You can choose the times per day to pin from that loop, time to wait before publishing the same pin to a different board, and the time to loop through all pins.
Setting Up Board Rules
Another great part of the SmartLoop is the ability to set up board rules! If you’re part of many Pinterest group boards, then you know each one has it’s own set of rules that you should be following in order to stay in good standing.
You can go through and set up different rules for all the group boards you are part of. That way, your looping doesn’t get you kicked out of your fav boards! You can choose each board one by one and choose for example: don’t pin to XYZ board more than once a day.
Adding Pins To Your SmartLoop
Once your loop is created, it’s time to actually add pins to the loop! You can head to your Published Pins on the Tailwind menu and choose from pins there or you can use the Tailwind Chrome Extension to add them to the loop.
After you set up the pins for the loops, it’s time to let it work its magic! You can check on whether or not a loop is performing well by going to the SmartLoop. Then, on the dashboard it’ll give you an inside view of the pins published, total repins and repins/pin.
Why SmartLoop is Absolutely Genius
Tailwind’s SmartLoop is such an incredible and useful tool because you literally can recycle your content over and over again without a second thought. You’re able to loop up to 250 pins per month. If that’s not enough, you can grab a Power Up to add more looped pins into your plan.
If you’re not already on Tailwind, you NEED to be. I highly recommend it for transforming your Pinterest account and skyrocketing your traffic. My account would not be where it is today without it!
If you’re interested in checking out Tailwind, grab your first month FREE here.
So what do you think? Will you be using the SmartLoop?
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