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Simply Amanda's New Mission + Focus

If you follow me on Instagram, you may have noticed that I’ve a big change in the works for Simply Amanda. I took a break from blogging for a couple of weeks and it seriously cleared my mind and helped me realize what I truly wanted to blog about (you can read more about my break and why I’m not a beauty blogger anymore HERE.)

I’m happy to announce that I am back + ready to take on the blogging world again with a new mission. What a relief. You may have heard me say this before and I’ll say it again — blogging is a journey. Things change and we change as people. Our interests change and that’s perfectly okay. I wasn’t feeling passionate about what I was writing about so during my break, I made the tough decision to rebrand Simply Amanda.

Why I’m Rebranding

There’s a few reasons why I’ve decided to rebrand my blog. I think it’s important to always take a step back and reevaluate what you do + why you do it and I’m a firm believer in doing what you love. Making sure my blog aligns with my goals and vision is huge for me!

I wasn’t feeling passionate about beauty blogging and that was the problem.

Life is too short to not feel passionate about what you do. Blogging is my true passion — I love blogging! I love it so much that I hope one day my blog will flourish into a successful business. I want take control of my life and live the way I want to on my own terms and that is why rebranding has been so important to me. And I want to help others and inspire them through blogging To be completely honest, I didn’t feel I was doing that when I was writing about beauty.

My goal is to be more intentional with my writing, create a new mission and focus on bringing useful content to my blog. I want to build a stronger brand and connect with my audience. To be completely honest, if you would’ve asked me a month ago if I would ever consider a rebrand — it would’ve been a firm no. I never planned on changing my blog. After my break, the more I thought about it… the more I loved the idea and it just felt right.

I mainly wrote about beauty on Simply Amanda but I also wrote about countless random topics with no focus or purpose. Having no focus was hard and felt very messy. And that is why I’m redefining my blog and honing on more specific topics and niches that I love talking about, learning about, and sharing with others.


Simply Amanda's New Mission + Focus

So what can you expect from Simply Amanda moving forward?

The new direction and mission of my blog will be focused on empowering millennials to take control of their lives and find their passions. I struggled finding my true calling in life. I had no clue what I was meant to do and you know what? That’s perfectly okay to not automatically know what you want to do. And it’s okay if it’s not the traditional doctor, lawyer, teacher or corporate job or whatever. I only recently learned this. Now I’m learning how I can use my passion to live my life on my own terms.

On the blog, you’ll be finding more tips for growing your blog, social media hacks, making money online, and how to live your life to the fullest. I’ll be bringing more tips on personal development as well as building a brand + online business. These are topics I love reading and writing about so I am excited to be sharing more about them in the coming weeks.

I’m not planning on removing my previous beauty blogging posts or editing them to reflect the new mission. They show my blogging journey and how I’ve grown as a blogger. I’ll still be writing lifestyle topics and about my life from time to time. However, I will no longer be focusing on strictly beauty + makeup. There are a few changes that are happening. Here’s a look at what’s coming up:

Upcoming Changes

  • New logo and header
  • Completely revamped weekly newsletter
  • Updating my blogging resource library
  • Removing beauty-related sidebar widgets
  • Update About Me page

You’ll see these updates over the next couple of weeks. I’m really excited about this new adventure and testing out the waters writing about new topics. I’m hoping to bring valuable content to my readers at the same time as pursuing my passions. I have many awesome things planned for both my blog and personal life for 2018. I’m happy to have you all along for the ride with this new direction!

What do you think about the rebrand?

To help with the process of rebranding and bringing valuable content to, I’d love to hear from you. Let me know what YOU want to read about!