I always feel like a broken record when I say this, but if you are a blogger, influencer, or content creator — you NEED to be on Pinterest.
You should’ve been on Pinterest like yesterday.
And you should be paying attention to growing your Pinterest presence.
If you think Pinterest isn’t for you and your niche isn’t on the platform — you’re dead wrong. So why’s that? Because Pinterest is not a social media platform… it’s a search engine.
Think about your own Pinterest habits. When you go on Pinterest, aren’t you searching for something specific? A recipe, a solution to a problem, a tutorial — you’re searching for something in particular.
Because of that, you should be right there on Pinterest for when your target audience searches for something relevant to your niche, you pop up in the results.
If you’ve heard this before and just haven’t taken serious action, then you’ve come to the right place.
Or if you’ve got no clue what Pinterest even is, let’s dive in and chat a bit about that first.
What is Pinterest?
Like I said earlier, Pinterest is a search engine. Pinterest is a place where people go to discover new ideas, share their ideas, and collaborate creatively.
Want to try a new makeup look? Pinterest.
Looking to organize your entire kitchen? Yep, Pinterest has got your back.
It’s a place to search for creative tutorials and DIYs to enhance some aspect of your life.Are you on Pinterest yet?! Check out this post to learn how you can get started & start growing your blog TODAY!Click To Tweet
How Pinterest Works
When you’re new to Pinterest, things can seem a bit overwhelming. Especially the vocab. So here’s a little Pinterest 101.
Pins: Pins are long-form graphics of ideas that people have created or found on the Internet. You can click on pins to enlarge the image and visit the website that has more information about the idea itself.
The Save button: The Save button is used when you find a pin that you like and you want to save it to your profile.
Boards: When you save a pin, you have to pick a board for it to go to. Imagine a room filled with bulletin boards and each board was for a specific topic. That’s just like what Pinterest boards are — you find pins on a specific topic and you pin them to relevant boards.
Board sections: If you have a very general topic for a board, you can always break it up into more specific sections.
Secret boards: Secret boards are for when you want to pin ideas that you don’t necessarily want the world to see. These are just for you, babe!
How To Set Up A Pinterest For Business Account
Now that we’ve got the Pinterest terms out of the way, let’s talk about how to create a Pinterest For Business Account.
You might already have a Pinterest account. Ya know — the one where you pin all your fav recipes and secretly plan out your entire wedding on? (or is that just me??)
Well, if you’re a content creator, blogger, creative entrepreneur or YouTuber, you should have a Pinterest For Business account.
And this is because you get access to way more perks than you would if you had a personal account. Plus, all those pins on your personal account are probably irrelevant to your blog + biz niche.
In order to create one, head over to Pinterest and sign up for one or convert your existing account. I’ve always recommended just creating a new one because then you will have to spend time cleaning up your boards. Meanwhile, making a new account takes like 15 seconds max.
Why Bloggers + Content Creators Should Be On Pinterest
Pinterest is my #1 traffic source to my website like ever. And I’ll even let you in on a little secret. I was able to monetize my blog, become a full-time business owner, and replace the income from my old job WITHOUT thousands of page views a month.Pinterest is my #1 traffic source -- learn how it can become yours too!Click To Tweet
Yes, I’m still a relatively small blogger in terms of numbers but you would never guess that from my income.
Guess what? It’s all because of Pinterest!
I was able to create a Pinterest presence and build it up to be a constant flow of traffic for me and even a source of potential clients. I was even able to establish myself as a Pinterest pro and start managing other people’s accounts.
You should be on Pinterest because hello, it’s an absolutely free source of traffic. FREE! There’s no reason to be passing up that opportunity at all.
Think of all the traffic, subscribers, sales, views, and clients you could get from being on Pinterest. If you are just ignoring it, you will not grow. Your blog could grow but at a much slower pace and who wants that?
So if you’re looking for a sign to take the plunge and just do it, this is it.
How To Optimize Your Pinterest Account + Create A Powerful Strategy
Now that you know that Pinterest is a no-brainer, you need to know how to optimize your account for maximum growth.
You need to create a powerful strategy to be able to create that online presence for yourself.
1. Pin Design
Having a Pinterest For Business account and using it to grow your blog means that you need to create pins leading back to your website. And these pins need to be long, aesthetically-pleasing, and super click-worthy.
But don’t let that scare you away. You can make totally free pins with the graphic design tool Canva. Oh and yes, I have a full-blown tutorial on the whole thing 😉
The good thing about pins is that once you create them, they basically live on Pinterest forever so that’s a plus. As a result, you could easily see traffic from pins you pinned days, months, even years ago!
2. Pin Descriptions
Your pins need a description! This step is crucial. DO NOT skip it.
Write a quick description detailing what the pin leads to and then include a call-to-action to entice your audience to – you guessed it – take action!
They need to show them WHY they should click on your pin. WHY this pin (and your blog post) could be life-changing for them and solve their problem. Plus don’t forget to use hashtags!
Here’s an example of a description straight from my own Pinterest For Business account:
Ready to uplevel and transform your Instagram account?! Create a beautiful Instagram aesthetic by making your very own Instagram Story Highlight Covers with the FREE graphic design tool Canva! Plus get access to over 150+ free Instagram stories highlight covers download! | instagram stories | instagram highlights | blogging tips | instagram tips | beginner blogger tips | canva tips | #bloggingtips #canva #instagramtips #beginnerbloggingtips #graphicdesign #instagram >>> via simply-amanda.com
3. Board Descriptions
Next, your boards need descriptions as well. You need a few sentences explaining what the board is about and use keywords in it.
Keywords are important because this is what makes your content pop up in the search results when people search for those keywords.
Overall, use as many keywords as you can so that you can show up in multiple search results.
4. Keyword-rich bio
Now on the topic of keywords, use them in your bio too! You might be compelled to write irrelevant facts about yourself in your bio — don’t do it. This is precious real estate on your Pinterest For Business account.
Share what you do, who you help and how you do it! Keep it simple and to the point.
Here’s my bio:
5. Claiming Your Website + Enabling Rich Pins
It might get a bit techy here, but just let me explain. You should claim your website on Pinterest to show that all the links and pins are yours. This can be done by entering your URL in the settings and hitting “claim site.”
The part where it gets tricky is that it may require you to enter a piece of code on your website. If you don’t know how to mess with coding, try Googling it or installing a plugin to do it for you. Here’s my favorite one for adding codes.
Once your website is claimed, you can apply to enable Rich Pins on your account.
Rich Pins show more context to your blog posts and enable a bolded title for your pin.
These are what Rich Pins look like:
Quick tip: You can’t claim your site if you do not own your domain. So only self-hosted blogs will be able to be claimed and have Rich Pins enabled for their Pinterest For Business account.
Last but not least…
Have fun with it! Be serious about it, but don’t let it consume you. Pinterest should be fun. Don’t forget to use Pinterest for what it was intended for.
This means to consume content just like you did before. Click on pins, save them, read articles. Share the love. Don’t hop on and pin only your content. Be intentional and authentic — that’s the best way to grow your blog into a business.
And before I let you go, don’t forget to sign up for my FREE email course 5 Days To Pinterest Success to help get you going!
Do you have a Pinterest For Business Account? Are you paying attention to this untapped source of traffic?