When I say that everyone should be blogging, I really mean it! And if you have any kind of online business… by “everyone” — I’m looking at you too.
I’m a huge believer in the power of a blog. I know you’re probably thinking Amanda, I am NOT a blogger. I don’t have time to write on top of everything else I do!
Writing blog content for your website is a lot of hard work but trust me, having a blog for your online business is essential.
In this post, we’re going to be talking about the benefits of creating a blog for your website.
Why it’s so important to have a blog for your online business
You can position yourself as an authority
First of all, a blog for your online business can actually help you position yourself as an authority in your niche.
When you write and publish blog posts, you’re sharing helpful information to your audience. This allows you to build trust and become the go-to source of knowledge because you’re demonstrating your expertise in a certain topic.
Showing your readers that you can help them solve their problems on their own or that your niche can help offer solutions is the biggest thing. That’s because when you offer value to your audience, it’s all about the building that trust factor.
And when your audience trusts you, they’re more likely to buy from you!
Having a blog can help you rank higher in search engines
Another great reason for having a blog is that it helps you rank higher in search engines.
Let me be straight with you: More than likely, without website traffic, your business isn’t making any money.
How can it? If nobody knows about it and nobody is looking at your website, it’s pretty sure as hell your bank account is hearing crickets.
Google is an awesome way to get found by new customers looking to buy. By having a blog, your helping Google get to know your site more. It’s basically cheap marketing! Because as you write blog posts, you are adding more pages to your website with content that can rank.
A blog can help you connect with your audience
Another awesome benefit of having a blog on your website is the fact that you get a chance to really connect with your audience.
The thing with your online business is that people can’t just walk into your store and see what you have to offer. It’s all digital. And because of that, it’s important to make a connection with your audience.
If you’re constantly only sharing your products or latest promotions, that might leave a bad taste in the mouth of your potential customers. But if they are seeing past that and seeing valuable content that helps them achieve their goals or solve a problem, they are able to connect with you on another level.
Writing for your readers helps you build a relationship. Besides that, blogging can also allow you to know exactly what your audience wants and needs based on your comment box, the popularity of your posts, etc.
When you have a blog, chances are that you’ll have some type of analytics dashboard measuring the clicks to your website. And this will give you more insight into your customer and what type of content they like to read from you.
You can use a blog as a source of content for your social media platforms
Last but not least, you can use your blog to help you create content for your social media platforms!
Even though it sounds like blogging is a ton more work than you already do (don’t get me wrong – it IS hard work) it actually benefits you. That’s because you can repurpose the content you write and use it on your social media.
Whenever you write a blog post, there are so many little snippets of writing you can reuse and paraphrase for Instagram, Twitter, Facebook, etc.
In addition to that, your blog can help you grow your social presence. You can link to your blog from your social media AND you can link to your socials from your blog.
You can get your followers to visit your blog (which costs nothing) and once they’re in and they realize that they love your content, you can them reengage them and nurture them to take more action… like purchase something!
So while blogging is a big commitment on your part, it is so worth it.
Creating even more content outside of your products/services will only help you in the long run and increase your ROI.
If you create blog content strategically and you make a real effort to connect with your audience, you’ll bridge the gap between website browser and buyer!
Aim to blog once a week. You don’t have to go crazy and write every single day as long as you write content that is engaging and valuable to your readers.
If you’re an online business and you have a blog or you’re thinking of starting one, comment below and let me know what you think! What’s holding you back from blogging for business?