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Anyone who knows me knows that I love blogging. It’s my little digital oasis where I share my thoughts with the world. Blogging has become my true passion and has taught me so much.

I am constantly learning and no two days are ever alike. It allows me to express myself in ways I honestly didn’t know was possible. It has been an amazing way to relax and unwind and get out of my comfort zone.

My blogging journey started in 2016 when I messed around with having a free WordPress website to share reviews and swatches of my favorite makeup products.

I also created an Instagram account to go along with my little blog and dedicated it to showing off my latest beauty finds.

However, I didn’t take blogging seriously until around February 2017 when I moved to self-hosted WordPress and bought my domain name.

That’s truly the moment when Simply Amanda was born.

I became a beauty blogger and spent most of my time keeping up to date on the latest in the world of all things makeup.

I wrote reviews on skincare products and reviewed my Ipsy subscription box every month. Countless hours were spent crafting the perfect flatlays filled with lipsticks, eyeliners, foundations, and cute little props — pretty much anything makeup related that looked good on a crisp, white background.

Being a beauty blogger was amazing and I was loving it. It was my place to talk about all my favorite things PLUS brands were reaching out to me to try out their products for free! It was seriously a dream come true. What more could you ask for?

And then when brands started paying me to create sponsored posts, that’s when I really was on Cloud 9. Things couldn’t get any better. Every day, I was excited to get home from work and write new posts to share with my readers and followers!


Now fast forward to September 2017.

Things started to take a turn and I began to feel less passionate about what I was writing about and my beauty blogger life. I would come home from work and feel like I was just coming home to do more meaningless work. But I was in denial about it. I felt like it was something I had to do.

Everyone burns out eventually, right?

I live in South FL so I was away from my blog for a while due to a hurricane. We were busy prepping the house for the storm, packing our bags, and had our eyes glued to the television for updates on the news. Simply Amanda took a backseat and was the last thing I was worried about.

I managed to squeeze out a sponsored post because I had deadlines and needed to be professional and fulfill my duties regardless of what was going on in my life.

After the storm came and went, I decided to continue to take a break from writing on Simply Amanda.

We had no power, internet, or phone service anyway. Being away from my blog helped clear my mind and give me that break that I really needed. As a result, I lost interest in writing for a bit and realized that I was slowly losing interesting in blogging about beauty and makeup products.

I felt it coming, but the break is what really brought it out. And that was a scary thought!

Everything that I’d built up so far I was no longer interested in?

I kept active on Instagram with photos I had lined up, but I did not put out any new content on my website.

Until today.

The last couple of weeks have given me time to reflect on why I blog. The mini-break allowed me to think about the direction I truly wanted Simply Amanda to go in. My needs and wants have changed. It took a lot of time and a lot of thinking to be okay with that and to be okay with leaving the world of being a beauty blogger.

And the best part of having your own blog is the fact that you own it. You’re the boss. I had to remind myself and think “wait a minute, this is my blog. It can be anything I want it to be.”

The best part of having your own blog is the fact that you own it. You're the boss. Click To Tweet

I’ve always treated my blog as “work” and as a business.

I’ve always taken it seriously and it’s important to remember that as we grow and learn, our interests change and there is nothing wrong with changing things in your life to reflect that. There’s nothing wrong with being a beauty blogger or a lifestyle blogger or any other kind of blogger. What matter is that you love what you write about and love what you do.

That wasn’t the case for me and I’m thankful for realizing it sooner rather than later.

Just reminding myself of this has helped me so much. After much thought and discussion, I’ve decided to take matters into my own hands and embark on the journey of rebranding Simply Amanda.

It was a tough decision and I’ve been SO nervous about writing this post, but it feels necessary.

I’ve put it off for a while because I was afraid of what others would think. Worried about losing readers, followers, subscribers.

But not anymore.

This is what I have to do for me and for my happiness. I’m taking this scary leap of faith and trusting myself (and yes, it’s easier said than done!) So today marks the first day of this new chapter for my blog and I’m so excited to see where it takes me next.

I’m no longer a beauty blogger and that’s 100% okay with me.

Over the next week, you will see new changes to Simply Amanda. It’s an amazing new phase of life and I’ll be sharing more on it soon!

The next step in the process of my rebrand will be adding a new look and feel to my website and coming up with fresh new ideas for my content and newsletter.

Follow me on Instagram and Twitter to follow along with these new changes! Thank you to those who have stuck around through it all. I can’t wait to show you what’s up my sleeve.